Global business leaders now recognize that digital transformation is critical for operating efficiently and building strong customer relationships. (Shutterstock) Global business leaders now recognize that digital transformation is critical for operating efficiently and building strong customer relationships. (Shutterstock)

COVID-19 has hit customers and businesses hard. Most businesses overestimated their digital readiness and ability to handle the surge of customer requests triggered by the pandemic, according to a recent survey of 1,200 global business leaders conducted by Pegasystems Inc.

Specifically, 74% of respondents said the global health crisis exposed more IT gaps than expected, 54% admitted they should have done more to help their customers, and more than a third (36%) said they lost customers because of failed communication.

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