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There is a tug-of-war between AI for transformational purposes and AI for tactical purposes in the insurance industry. (Photo: Shutterstock) There is a tug-of-war between AI for transformational purposes and AI for tactical purposes in the insurance industry. (Photo: Shutterstock)

Artificial Intelligence (AI) has been in almost every technology-based headline over the past 24 months. If an incumbent technology provider or a newly emerging InsurTech organization wants to grab attention, well, just insert AI in the first few lines of the description. Or, better yet, insert AI in the product or organization name. In fact, AI does hold exceptional business promise, and there are numerous proven use cases. But AI is a complicated topic.

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