Search
 

InsurTech Center

Commentary

Why customer-facing tech is now key for insurance brokers

When tech works well on the front-end, brokers can maintain their market advantage even in the face of new competition.

By Zviki Ben Ishay | July 14, 2020 at 06:00 AM
Digital solutions, such as Lighitco's, allows insurance companies to accelerate policy sales, renewals and claims processing. (Photo: Lightico) Digital solutions, such as from Lightico, allows insurance companies to accelerate policy sales, renewals and claims processing. (Photo: Lightico)

Digital solutions aren’t new to the insurance world, but the urgency surrounding their adoption has never been so great. Customers are demanding remote insurance transactions like never before thanks to continued coronavirus transmission fears, and the prevalence of remote services in many other areas of their lives. The financial incentive for insurance providers to digitize the entire customer journey is significant, as it boosts sales rates and retention.

Here are the top five reasons insurance brokers need to go digital to survive and thrive in 2020 and beyond.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

Recommended Stories

Embedded insurance and cybersecurity

Embedded insurance and cybersecurity

Ben Dulieu |

Tapping into a technology ecosystem offers significant opportunities to reach new customers with innovative, relevant and accessible products.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.