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It is more important than ever to tailor the user experience and interaction with your brand. (Photo: Shutterstock) It is more important than ever to tailor the user experience and interaction with your brand. (Photo: Shutterstock)

The insurance industry has changed dramatically over the last decade. An alphabet soup of innovative ideas — from AI and IoT to RPA and UBI — have advanced an understanding of the possibilities of personal lines insurance. Combine that with a well-informed consumer base that is equipped to change course and reverse shopping decisions at a moment’s notice, and it is clear that things are moving fast.

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