Applied Systems acquires TechCanary to expand CRM reach

According to Applied Systems, 50% of all electronic P&C insurance transactions happen within its applications. That number could grow in light of its acquisition of TechCanary this week.

Applied Systems, the 36-year-old global insurance-industry software provider based in University Park, Ill., announced Wednesday that it has acquired TechCanary, makers of a cloud-based, analytics-driven, Salesforce insurance platform.

“In the digital age of insurance, agencies, insurers and MGAs are placing greater focus on front office applications to more effectively automate the selling and marketing processes to both prospects and customers,” Reid French, chief executive officer, Applied Systems, said in a press release. “This transaction brings together the leading provider of agency management systems globally with the leading insurance CRM system built on the Salesforce.com platform, providing an integrated solution for front-office sales and marketing automation needs.”