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Customer experience We simply have to learn to reinvent the insurance industry around the way consumers want to interact, before the industry is reinvented for us. (Image: Shutterstock)

Most people who’ve worked a lifetime in the insurance industry may not see a direct parallel with how Amazon’s aggregator model is reaching into virtually every aspect of consumer life, casting its shadow across an ever-lengthening list of industries, and channeling the direction in which technology is nudging insurance and financial services.

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