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Instant Insights / Digital solutions: What insurance agents & brokers need to know

To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.

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The future of virtual agents in P&C insurance

Machine learning and virtual agents will continue to improve insurance sales.

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Since P&C is a local business at heart, remote agents often have a better handle on local laws, policies and customer needs. (iStock)

Brick-and-mortar call centers have been — and continue to be — at the heart of property and casualty insurance sales.

Recently, however, some carriers have moved forward with a new sales strategy of hiring remote agents connected through virtual platforms. By combining a more versatile nationwide workforce with up-to-date machine learning technology, these insurance carriers are seeing serious positive results.

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