Instant Insights / Digital solutions: What insurance agents & brokers need to know

To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.


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Using a chatbot to greet your clients on your website can be a friendly, welcoming gesture. (Photo: Shutterstock)

It may seem like robots are taking over the world, but it is not the doomsday scenario that sci-fi movies have been predicting. Artificial intelligence (AI) is slowly but surely changing how we perform day-to-day activities.

Just think about how Siri and Alexa can give us the answers to questions as soon as we ask. And with its autonomous cars, Tesla is setting the stage for a more relaxed commuting experience. I, for one, was amazed at how Google’s new virtual assistant perfectly mimics the tone of a human voice. Apple, Amazon, Tesla, and Google may be getting all the headlines related to AI, but this technology is permeating all areas of life, even in insurance.

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