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To find a true calling with big data, insurers would benefit from exploring apps that hearken back to insurance’s early exposure modification focus while remaining aware of new exposures that may come with the territory. To find a true calling with big data, insurers would benefit from exploring apps that hearken back to insurance’s early exposure modification focus while remaining aware of new exposures that may come with the territory. (Photo: iStock)

Remember when an application — better known in today’s tech shorthand as an ‘app’ — was a sheet of paper used by insurers to consider a consumer’s qualifications for a policy?

Then smartphones took hold, and the app’s definition suddenly evolved to include digital applications used to review coverage terms or submit a claim. These apps have become popular among millennials and others who value quick, decisive outcomes in their insurance transactions.

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