Over the past few years, the importance of digital transformation has surged throughoutthe insurance industry. More and more, CIOs are pushing digitalinsurance initiatives that incorporate tech and data advances topromote more personalized communications and meet increasedcustomer expectations.

Seventy percent of small commercial insurers anticipate digitalinvestments to increase in the coming years, according to recentresearch conducted by Novarica on digital priorities and trends in smallcommercial insurance.

In addition to CIOs' universal acceptance of digitaltransformation's growing importance, the analysis firm also foundthat the definition of digital insurance is changing— and at a faster rate than ever before.

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