It takes only a single viewing of AntiquesRoadshow, the popular PBS television series, to understandits appeal.

The show follows a set format — first it calls upon residents ina featured town or city to bring in their antiques and collectiblesfor expert appraisal, and then it documents a few of the unique andhighly valuable treasures these residents unknowingly possess.

The show has yielded a number of spectacular finds. The highestvalued item being a collection of 18th century Chinese rhinoceros-horn cupswith an estimated worth between one and one-and-a-half million dollars. Theowner would later go on to sell two of them at auction for $146,500and $182,500. Several other items have been highly appraised,including a Norman Rockwell oil painting, The Little Model ($500K),and a mobile sculpture by Alexander Calder, the inventor of themobile ($400K-$600K range).

Accurate assessment & valuation of loss

With these high valuations, the show taps into the popularfantasy that particular items in the owner's hands have greatvalue. And this is the framework that claim adjusters have tocontend with when handling property loss claims — striking abalance between delivering quality customer service that leaves theinsureds pleased, while at the same time rendering an accurateassessment and valuation of the loss.

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