Writing marketing copy or emails may be one of the mostchallenging tasks you’ll encounter as an insurance agent orfinancial advisor.

You may know what to write, but when it comes to how to writeit, you’re stuck.

So I’m going to teach you a trick for more effectivecopywriting. In fact, I’m using it right now. Can you guess what itis?

Who’s your No. 1 fan?

Before you write an email, postcard or direct-marketing letter —anything that will go out to a number of people — I want you tothink of the one client who loves you the most: Your No. 1fan.

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