Email continues to be among the most effective marketing toolsavailable to insurance agents to grow their business.

But it continues to evolve. It's not your older brother's emailanymore. (Email hasn't been around long enough for your dad to haveused it.)

Email began with the convenience of easily communicating with alarge group of prospects at once. It was all about getting agetting a messsage across across toprospects and clients, and it's a lot more effective and efficientthan printed communications. Then highly visual electronicnewsletters started circulating, which piqued people'sattention.

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