(Bloomberg) -- General Motors Co. can’t sell cars to manyapartment-dwelling New Yorkers, so it’s testing a plan to rent themone.

GM will try a pilot program with residents of the Ritz Plazaapartments in Times Square, offering them a crack at renting GMcars by the hour or the day to get around New York. For many NewYorkers, especially those in Manhattan, owning a car is onerousbecause parking is limited and very expensive. They rely instead oncabs, the subway or ride-hailing services such as Uber.

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