Insurance has the unfortunate reputation of being boring. The prevailing attitude from consumers and businesses is that they have to pay premiums for a piece of paper and often never see any return. The danger of this belief is that it affects many facets of the industry, with probably the biggest issue involving recruitment efforts to attract future generations to the industry.
The truth is that insurance is not boring. In today's fast-paced technology arms race, all businesses must adapt to consumer buying and service demands. Insurance is not insulated from these rapid changes, and distributors and insurers are examining all areas of their operations to adapt.
There is a lot that is interesting going on in the industry that seems to fall under the radar. If "more people only knew," we would have an easier time fighting that "boring" image.
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