By Leslie Lacroix, CRM, CAIB

Not too long ago, a coworker of mine was getting married. During the lead-up to his wedding, he researched and selected vendors quite differently than the way I did several years ago. He publicly tweeted questions and requests for information, and then chose service providers based on whether, how quickly and how well they responded. I'm not all that old, but certainly I feel so when I tell a story like that, as I did in my opening remarks at TENCon 2013 last fall.

We're living in a different world today. People have access to more information than ever before. And they have access to it more quickly and in different ways. That raises the bar for us as insurance professionals. We're called on to know more, so we can better fulfill our roles as expert advisors. And we're called on to do more, because we can.

Recommended For You

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.