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One of the words technology people love to use is innovation. Things change so quickly—thanks to technology—that even insurance carriers are getting caught up in the drive. Of course, calling some technology advancement innovative doesn’t make it so.

Here at the ACORD LOMA Insurance Systems Forum, one of the themes is innovation. It is certainly something to strive for, but a new mobile app is not innovative to the insurance industry, although for a 100-year-old regional insurer in theMidwest, it may seem that way.

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