When it comes to selecting carriers to place personal lines business, independent agents look for speed of policy delivery, speed of underwriting decision, convenience and claim services, and prefer to work through a carrier's portal rather than through their own agency management systems, according to a new survey by Novarica and the Personal Lines Growth Alliance (PLGA).

(Click here to hear a podcast with Karlyn Carnahan, principal at Novarica and coauthor of the study.)

The results are part of “How Technology and Service Drive Carrier Choice,” a study that looks at 96 PLGA member agencies of all sizes that write personal lines policies, with respondents including agency principals, producers and CSRs.

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