NU Online News Service, June 24, 1:15 p.m. EDT

Traditional insurers' websites are beginning to get the better of the online direct-to-consumer auto insurers, as The Hartford outshined 16 other competitors in an analysis by a technology consulting firm.

New York-based Change Sciences said in its analysis of 17 insurers' auto insurance websites, The Hartford beat out the other insurers in usability and information available for consumers.

"The Hartford scored best in our research because the site requires low user effort while being highly informative and persuasive," said Pam Pavliscak, partner, Change Sciences Group in a statement released by The Hartford.

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