It happens every year during convention season. A stampede of vendors pitching products and services contact me every quarter-hour by phone, fax, e-mail, snail-mail, carrier pigeon, smoke signals, Tweeksand singing telegrams to invite me to chat with them in the exhibit area. The PR folks never seem to learn they must feed reporters actual news to get our attention.

The first wave of invites flooded inbefore RIMS. Just as I came up for air, I was inundated again by those exhibiting at the IIABA. Now it’s another mass of polite, bordering on desperate pleadings to meet and greetat next week’s ACORD LOMA Insurance Systems Forum.

Will PR folks ever learn? The media beast is hungry for meaty content, and offering them junk food just doesn’t cut it. Itonly makes us mad!

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