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Reporting on the proposed purchase of Hilb Rogal & Hobbs by Willis for about $2.1 billion got me thinking about who is the biggest broker in town these days. NU's crack art department was able to slip the funny foam finger onto the hand of Willis CEO Joe Plumeri, who definitely wants to put his firm on top someday. But while Willis will grow substantially with this deal, they'll remain a distant third to Aon and Marsh. Which one of those giants gets to claim the top spot is open to debate. Or is it?


Marsh doesn't seem to think so. In fact, a press release issued on June 10 still begins with the statement: "Marsh, the world's leading insurance broker and risk advisor…"

However, when we crunched the numbers for a comparative table in this week's edition of National Underwriter (click here for the story), it sure looked like Aon was top dog these days. (Click here for the table.)

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