An insurer's nationwide survey of motorists has discovered that 98 percent believe they are safe drivers, even as 72 percent confessed to having driven while busy with a cell phone or other distraction.

The information was contained in Columbus, Ohio-based Nationwide Insurance's latest Driving While Distracted study, which contacted 1,500 drivers by telephone.

Nationwide said its polling found availability of technology was cited by 35 percent as the reason DWD is so common today. The survey found that 48 percent considered cell phones and other technology use to be the most dangerous distraction.

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