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Sam-Eddie.JPGHere I am, pictured at the recent Big I conference with Eddie–short for “Ease Of Doing Business Man,” the mascot of the Real Time campaign, designed to convince agents to upgrade their tech capabilities. I like Eddie. I smile when I see his cartoon image as part of the campaign’s logo, and it was fun to pose with a “live” version in the exhibit area. It made me think about how effective such techniques are when trying to brand your product, service or profession.

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