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It’s never been easy for the insurance industry to recruit young talent. Unless one has literally grown up in the business–perhaps as part of a family-owned independent agency–it takes a fairly creative sales job to convince new blood to try their hand as an underwriter, actuary, claims adjuster, CSR, broker or any one of a hundred careers in insurance. That quest will only get more challenging as the Baby Boom begins to go bust, warns CPCU Society President Betsey L. Brewer. Read on for her take, and post some of your ideas on how to draw the best and the brightest.

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