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Real%20Time.JPGFor those of you who loved The Da Vinci Code, I have a provocative question. What if someone discovered the Holy Grail and nobody cared? What if this object of obsession was left to gather dust in a museum, and no one paid it any attention? Sound as implausible as the premise of Dan Browns best-selling novel? Perhaps not, if you consider the insurance industrys sad example when it comes to its own holy grail–SEMCI.

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