SamCaricature_small.jpgI spent a good chunk of the day in front of a video camera, answering about 80 questions related to homeowners insurance for a new consumer-oriented, how-to Web site set to launch next month. One thing I learned from the experience is how complicated insurance really is, especially for the average person, who is basically clueless about the industry and their own coverage.

I also realized that no one teaches people about this stuff in school. (Which is why this new Web site is such a good idea. I can tell you more about it when it formally launches).

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