Tim McTavish has joined the list of wild and crazy guys in the insurance industry. There are others aren’t there?

Mr. McTavish, the chief executive officer of an online insurance quote service for consumers, in a hairy move last week had his head shaved down to a Mohawk do.

The charity stunt took place at a companywide meeting where each of the 70 employees of his Denver-based InsureMe, took turns trimming the CEO’s head.

His unorthodox haircut came after Mr. McTavish pledged to have his locks shorn if 90 percent of his workforce would give at least $10 a month to charity. InsureMe employees responded with an average donation of over $1000, the company said.

InsureMe matched each dollar donated with three of its own, raising over $200,000 for various humanitarian organizations.

“I’m impressed with the generosity of InsureMe employees,” said Mr. McTavish in a statement. “The only regret I have is that the haircut coincided with a pretty steep drop in temperature here in Colorado.”

After being tonsured into a Mohawk last Friday, Mr. McTavish shaved all his hair off Sunday. “He came to work on Monday with a totally shaved head,” said Lori Reed, InsureMe marketing director.

Mr. McTavish said he put up his hair as a target because he wanted a goal that would be “somewhat radical but not permanent” and, “As my wife says, maybe I’ve subconsciously wanted to do this for some time.”

The sheering was caught on video and is available for viewing on InsureMe’s blog.


InsureMe links agents nationwide with consumers shopping for insurance. In 2006, the company was recognized as one of the best places to work by Working Mother magazine. InsureMe encourages volunteerism among its employees and has sponsored service trips to Mexico, Russia and Ghana.