When asked what makes a great hockey player, hockey legend Wayne Gretzky said, Good players skate to where the puck is; great players skate to where the puck is going to be. The same sage advice could be given about great business marketing strategies.

Specializationthe accumulation of a high degree of expertise in a particular areais a fast-growing way for agents and brokers to differentiate their firms, winning and keeping clients in the interim.

Following a profitable year for the industry, the P&C insurance market will be stable and competitive in 2014, according to Wells Fargo's Insurance 2014 Insurance Market Outlook. The report, issued by Wells Fargo Insurance, covers a range of product segments from workers compensation and employment practices, to property and technology...