Sales & Marketing

PC360 sits down with the 2015 APIW Insurance Woman of the Year to talk about women in insurance and challenges facing the industry.

Before selling your agency, increase the cash flow available to the buyer.

Before selling your agency, increase the cash flow available to the buyer.

If you want to build brand awareness, generate more leads and grow your business, social media can help.

Home prices climbed in 85% of U.S. metropolitan areas in the first quarter as low mortgage rates and the strongest labor market in almost seven years spurred demand.

Many insurance marketers still use traditional direct mail to acquire new customers, and many fail to integrate this essential offline initiative with social media platforms.