Social media: It's not a trend or a fad, but a collective ofonline communication channels that can help you get bettermarketing results. If you want to build brandawareness, generate more leads and grow yourbusiness, social media can help.

Social media has changed the way businesses are marketing todayand they are integrating these online networks as a core element oftheir overall marketing efforts. Among financial advisors, it hasbecome an important business tool and many firms using social mediareport it has increased their marketing effectiveness.

One of the most effective social media platforms for advisorsis LinkedIn. It's the most popular social networkfor professionals with over 347 million users. This platform can bea great source for building an online community, connecting withclients, prospects, and colleagues and researching businesses.

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