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How to avoid looking stupid in insurance marketing and sales
By John GrahamIf you want to look smart, here are faulty assumptions you should avoid.
News and information for property & casualty insurance agents & brokers on how to sell property & casualty insurance to a wide range of customers, how to compete with disruptors like Lemonade or Metromile, how to upsell existing clients, how to attract new clients, how to broaden the range of insurance products they sell, how to reach specific markets, how to market their agency or brokerage, how to increase brand awareness.
If you want to look smart, here are faulty assumptions you should avoid.
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