Below, you’ll find a breakdown of Corporate Insight’s top picks for digital experience excellence across all seven categories, as well as the reasoning behind their rankings.

Account information

Gold: USAA, for its “extensive policy information display, digestible account summaries and detailed coverage breakdowns.”
Silver: Allstate, for its “well-organized policy information.”
Bronze: Progressive and State Farm tied for “providing extensive policy details and billing information through well-designed interfaces.”

Mobile app

Gold: State Farm, for its “visually appealing mobile app that provides a full suite of self-service tasks with intuitive navigation.”
Silver: Nationwide, for “several updates that streamlined navigation and enhanced usability.”
Bronze: Allstate and Liberty Mutual tied for “offering appealing apps with comprehensive account information and self-service capabilities.”

Account servicing

Gold: Liberty Mutual, for its “robust suite of policy and billing self-service options that enable users to bind policy changes without agent intervention.”
Silver: GEICO, for its “comprehensive range of self-service capabilities.”
Bronze: State Farm, for “well-designed self-service flows that enable easy policy, payment, and claim management.”

Design and navigation

Gold: State Farm, for its “expertly designed policyholder site featuring smart design elements, direct links to tasks, and consistent design.”
Silver: Travelers, for “an extensive sitewide design revamp featuring updated visuals and layouts.”
Bronze: American Family, for “clean, consistent design and unique sketch-style graphics across platforms.”

Profile and settings

Gold: USAA, for its “comprehensive Profile section that enables effortless management of personal details, security settings and communication preferences from one central hub.”
Silver: Progressive, for “the breadth of profile management options on its Account Preferences page.”
Bronze: Nationwide, for “substantial improvements to its Profile section that boosted clarity.”

Support

Gold: Allstate, for “offering a wide range of effective resources, including comprehensive FAQs, virtual assistant access and videos.”
Silver: USAA, for its “excellent virtual assistant, consistent contextual help and personalized Advice Center.”
Bronze: State Farm, for its “FAQ archive, chatbot, and locator tools.”

Prospect experience

Gold (tie): Allstate, for “expertly promoting its insurance products with visually appealing pages and improved quote tools.”
Gold (tie): American Family, for its “revamped product pages and comprehensive quoting tools.”
Bronze: Progressive, for its “strong quote tools, product information and educational content.”

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