An illustration of a digitally generated human silhouette. Organizations are able to customize synthetic data to specific conditions that can’t be obtained with authentic data. Credit: TensorSpark/Adobe Stock

By 2027, as many as 40% of the AI algorithms used by insurers will integrate synthetic data in order to ensure fairness within their processes and comply with regulations, a recent report from IDC FutureScape predicted.

Synthetic data is created artificially through computer simulation or generated by algorithms as either an alternative or supplement to real-world data. This data allows AI models to mirror real-world scenarios while also protecting the privacy of customers.

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Brittney Meredith-Miller

Brittney Meredith-Miller is assistant editor of She can be reached at [email protected].

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