Stacks of coins with plants growing out of them Focusing on how you can retain as many of your current clients as possible will help preserve the value you have already built in your agency and give you a solid foundation to grow the value. Photo: HN Works/Adobe Stock

As the calendar turns from 2023 to 2024, many of us choose to partake in the age-old tradition of creating New Year's Resolutions. In honor of that tradition, we have created the top 5 opportunities to improve your agency value as you solidify your plans and goals for 2024.

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