Instant Insights / Artificial intelligence in insurance

Artificial intelligence offers the insurance industry exciting new services and solutions. The burgeoning technology also carries new risks.


Thank you for sharing!

Your article was successfully shared with the contacts you provided.
person talking with robotic ai.futuristic technology or machine learning concepts.ai generated images. Credit: Limitless Visions/Adobe Stock When it comes to use cases, marketing and claims are the two areas with the biggest opportunities to leverage AI, Sprout.ai reported, noting more than half of survey respondents highlight those two areas. Administration and underwriting functions were also key areas that could benefit from generative AI. (Credit: Limitless Visions/Adobe Stock)

The insurance industry is viewed as slow to change, particularly when it comes to embracing new technologies, but companies across the insurance ecosystem have been diligently delegitimizing the characterization.

During the pandemic, the industry showed an ability to step on the gas when it comes to digital adoption and this hastened pace of technology implementation hasn’t waned. According to a survey of U.S. and U.K. insurance professionals by Sprout.ai, 59% of insurers with more than 100 employees are already using generative AI technologies, such as ChatGPT. Further, 27% of U.K. insurers are using generative AI in their processes, while 40% of U.S. insurers are doing the same, Sprout.ai reported.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

More from this author

Complex Claims & Litigation Forum 2024Event

The conference experience aimed to help insurers and litigators Prevent, Prepare, and Prevail in complex claims cases and risks.

Get More Information


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.