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Capitalizing on technology to capture customers and top-tier talent are themes that will likely continue in the P&C insurance business for years to come, according to results of the recently-released survey "Insurance 2040: Prospects and Predicaments for Innovation & Value Creation," which was conducted by ACORD and presented at the the DXC Connect Insurance Executive Forum in Charleston, S.C.

"Technological capabilities will be of critical importance to delivering a superior underwriting and claims experience, creating operational efficiencies, enhancing customer experiences, and leading in product development," ACORD CEO Bill Pieroni said in a statement about the research. "Our analysis indicates that insurers will need to employ a composite strategy, executing across all areas in order to effectively compete in the future."

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].