Gen Z will notice and reward innovation and authenticity. (Delmaine Donson/peopleimages.com/Adobe Stock) Gen Z will notice and reward innovation and authenticity. (Delmaine Donson/peopleimages.com/Adobe Stock)

In recent decades, catering to millennials has been a top priority. But these days, savvy independent insurance agents are expanding their customer engagement strategy to reach Gen Z.

The oldest members of Gen Z turn 26 this year. They’re approaching some major life milestones, like buying a starter home or a new car, and they’ll need trusted guidance to help them make smart insurance decisions.

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