Time becomes a precious commodity following a loss occurrence. The policyholder, insurer's first notice of loss reps, agents, adjusters, and repair firms must communicate and exchange accurate, clear information and data. Time becomes a precious commodity following a loss occurrence. The policyholder, insurer's first notice of loss reps, agents, adjusters, and repair firms must communicate and exchange accurate, clear information and data. (Photo: terovesalainen/Adobe Stock)

The insurer's handling of a claim can often turn into the moment of truth for the policyholder — prompting the policyholder to stay with the insurer or seek out competing offerings. The absence of a quality claims experience is the surest way to drive the policyholder to a competitor.

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