A hand holds an illustrated lightbulb in front of a horizon at sunset. In a digital-first insurance company, the data management is automated, leaving licensed agents available to deliver personalized and superior customer service to the buyer. (Credit: greenbutterfly/Adobe Stock)

When new technology disrupts a legacy industry, it's usually consumers who demand and drive the change. Forty-eight percent of insurance consumers think the insurance industry is lagging behind technology. However, up to 72% of insurance consumers still purchase offline from an agent because they don't know that online, mobile-friendly insurance shopping is available today.

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