A close-up of a hand holding a smart phone with emoji graphics floating around in the foreground. Brand-building can certainly happen in-person – but social media is where you tell a cohesive story. (Credit: AdobeStock)

Social media has never been more important for building an insurance business than it is today. While in-person connections are still key to building strong business relationships (especially in B2B and wholesale insurance), that doesn’t mean social media isn’t a crucial part of the puzzle. Ideally, you want your social media strategy, including content development, to work hand-in- hand with your in-person business development efforts.

The top 3 reasons to nurture your insurance company’s social media presence

1. Social media helps build your brand Brand-building can certainly happen in-person – but social media is where you tell a cohesive story. People who meet you in real life can check out your social media to see why you cover the types of insurance you do, what brought you into the business, and what keeps you passionate about it. This can help strengthen relationships and keep you in front of your new connections.

2. Social media can generate leads The people you meet in real life may not be ready to work with you just yet – but your social media presence can help move them further along in the journey from acquaintance to customer. Your social media account is a great place to showcase highlights from your own work (such as case studies of agents with big insurance challenges that you’ve helped to solve). It can help demonstrate your expertise and highlight articles you’ve published and been quoted in as an expert. It can help build your credibility – which, especially in the wholesale insurance industry, can play a big role in generating leads.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


Complex Claims & Litigation Forum 2023Event

Aimed to help Insurers prevent, prepare and prevail In adjudicating complex claims, negotiating settlements and winning cases.

Get More Information


Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.