A close-up of a hand holding a smart phone with emoji graphics floating around in the foreground. Brand-building can certainly happen in-person – but social media is where you tell a cohesive story. (Credit: AdobeStock)

Social media has never been more important for building an insurance business than it is today. While in-person connections are still key to building strong business relationships (especially in B2B and wholesale insurance), that doesn’t mean social media isn’t a crucial part of the puzzle. Ideally, you want your social media strategy, including content development, to work hand-in- hand with your in-person business development efforts.

The top 3 reasons to nurture your insurance company’s social media presence

1. Social media helps build your brand Brand-building can certainly happen in-person – but social media is where you tell a cohesive story. People who meet you in real life can check out your social media to see why you cover the types of insurance you do, what brought you into the business, and what keeps you passionate about it. This can help strengthen relationships and keep you in front of your new connections.

2. Social media can generate leads The people you meet in real life may not be ready to work with you just yet – but your social media presence can help move them further along in the journey from acquaintance to customer. Your social media account is a great place to showcase highlights from your own work (such as case studies of agents with big insurance challenges that you’ve helped to solve). It can help demonstrate your expertise and highlight articles you’ve published and been quoted in as an expert. It can help build your credibility – which, especially in the wholesale insurance industry, can play a big role in generating leads.

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