Search
 

InsurTech Center

Commentary

The secret sauce for efficient client communications

Discover three ‘ingredients’ that can spice up policyholder conversations and lead to more satisfied clients.

By Joe Greenspan | September 01, 2022 at 12:00 AM
Handshake with city skyline in background. By automating email newsletters and creating new leads with marketing analytics, agents can communicate with clients and prospects in a target and efficient way, freeing up more time to focus on connecting with high-value clients and recommending tailored insurance premiums. (Credit: Blue Planet Studio/Stock.adobe.com) By automating email newsletters and creating new leads with marketing analytics, agents can communicate with clients and prospects in a target and efficient way, freeing up more time to focus on connecting with high-value clients and recommending tailored insurance premiums. (Credit: Blue Planet Studio/Stock.adobe.com)

Agents, do your clients really understand what is covered under their home insurance policy? Of course, there are some who do, but too many don’t know about what’s included — or excluded — from their coverage. In fact, survey data from Plymouth Rock Assurance showed that only 30% of homeowners are confident they know what is covered by their home insurance policy, demonstrating a real need for agents to put more effort into educating clients on the value of their policies.

Many independent agents are themselves small business owners, and therefore pressed for time and resource constrained when it comes to managing customer relationships (while attracting new customers).

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

 

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.