To stay competitive in the digital age, insurers are going to need to constantly update what they know about consumer expectations. (Shutterstock) To stay competitive in the digital age, insurers are going to need to constantly update what they know about consumer expectations. (Shutterstock)

No one’s an island, especially these days.

Insurance customers, agents and brokers have come to expect a certain type of experience based on daily interactions with modern technology platforms like Netflix, Amazon and Google. They know what it’s like to enjoy a customer experience that’s seamless, efficient, personal and even fun.

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