Trust is "the main ingredient" for creating a Great Place to Work®. Why? Because trust is the foundation for a workplace culture that fosters inclusivity, fairness and ultimately, productivity, according to the people behind the esteemed certification program known as Great Place to Work®. Other key components of places honored by this program is they foster strong values, effective leaders, innovation, human potential and financial growth. "It's all of these things that create a Great Place to Work®," says the organization's CEO, Michael C. Bush. Bush expands on this philosophy in his book, "A Great Place to Work for All" ( 2018, Berrett-Koehler Publishers), a tome that's been lauded by CEOs at such major companies as PwC, Salesforce, Kaiser Permanente, Marriott International and many more. "For more than 30 years, Great Place to Work® has studied and recognized organizations with high-trust cultures, in part through the Best Workplaces Lists produced in partnership with Fortune magazine," Bush writes in the book's early pages. "For these companies, a defining feature of being recognized as a great workplace is a high level of organization-wide trust, as reported by employees." In 2021, just under a dozen large P&C insurance carriers were named as part of the Financial Services & Insurance category of the annual Great Place to Work® list. The slideshow above highlights these companies. As insurance organizations continue to grapple with attracting prime job candidates, one strategy to consider is storytelling around exactly what makes them a Great Place to Work®. See also:

• Insurers can win the race for talent — if they tell their story
• Hiring the next generation of insurance professionals
• Employee benefits make the difference in recruiting and retaining talent