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Insurers can win the race for talent — if they tell their story

Insurers have to do a better job raising awareness of how they combine positive intentions with meaningful action.

By Julia Lamm and Marie Carr | April 15, 2022 at 12:00 AM
Insurers have a compelling story to tell. If they open up and start promoting themselves and the industry, they’ll put themselves in a strong position for growth, led and supported by intelligent and capable people. (Adobe Stock) Insurers have a compelling story to tell. If they open up and start promoting themselves and the industry, they’ll put themselves in a strong position for growth, led and supported by intelligent and capable people. (Adobe Stock)

Insurance carriers need to do a better job of fully committing to and funding their strategies, as noted in the recent PwC publication outlining top issues facing the industry in 2022. Such a commitment naturally extends to identifying the kinds of skills and attributes insurance organizations want in their employees.

This isn’t easy. Skills identification is a real challenge for all business leaders. It follows then when PwC financial services industry executives to choose from a list of the biggest risks that could prevent their companies from achieving their 2022 growth goals, 55% cited talent acquisition and retention challenges. Moreover, most insurers feel insecure about their appeal to high performers. They think — often correctly — that they lag behind “sexier” industries in attracting and retaining the best workers.

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