Prioritizing sales & marketing during the busy home-buying season

The combination of an overheated housing market and growing inflation rates will inevitably prompt home buyers to seek out the best deals for home insurance premiums. For independent agents, it’s critical to position themselves as a trusted advisor — someone who can guide prospective and current clients to the home insurance that is right for them, right now (and at the right price). (Credit: Andrii Yalanskyi/Adobe Stock)

Everyone knows that the housing market is red hot right now, in fact, according to recent research from Zillow, annual home value growth will likely continue to accelerate through the spring, peaking at 22% this May.

The combination of an overheated housing market and growing inflation rates will inevitably prompt home buyers to seek out the best deals for home insurance premiums. For independent agents, it’s critical to position themselves as a trusted advisor — someone who can guide prospective and current clients to the home insurance that is right for them, right now (and at the right price).