Is your digital transformation B2C enough?

But at the end of the day, it’s not technology that will bring insurance companies results. It’s the right kind of technology. And up until now, traditional insurers have been using technology that might be suitable in a B2B context, but isn’t designed for today’s impatient, on-the-go consumers. (Credit: Have a nice day Photo/Shutterstock.com)

Insurance companies are determined to digitally transform, especially given the rise of insurtech companies. But despite the strides made, many insurance companies are disappointed by the return on investment they’ve realized. Many in charge of innovation and technology procurement are asking themselves if digitization can really help them reach their business goals.

But at the end of the day, it’s not technology that will bring insurance companies results. It’s the right kind of technology. And up until now, traditional insurers have been using technology that might be suitable in a B2B context, but isn’t designed for today’s impatient, on-the-go consumers. But what makes B2C-style technology different? And how can insurance companies make the shift to “consumerize” their customer experience?