X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
But at the end of the day, it’s not technology that will bring insurance companies results. It’s the right kind of technology. And up until now, traditional insurers have been using technology that might be suitable in a B2B context, but isn’t designed for today’s impatient, on-the-go consumers. (Credit: Have a nice day Photo/Shutterstock.com) But at the end of the day, it’s not technology that will bring insurance companies results. It’s the right kind of technology. And up until now, traditional insurers have been using technology that might be suitable in a B2B context, but isn’t designed for today’s impatient, on-the-go consumers. (Credit: Have a nice day Photo/Shutterstock.com)

Insurance companies are determined to digitally transform, especially given the rise of insurtech companies. But despite the strides made, many insurance companies are disappointed by the return on investment they’ve realized. Many in charge of innovation and technology procurement are asking themselves if digitization can really help them reach their business goals.

But at the end of the day, it’s not technology that will bring insurance companies results. It’s the right kind of technology. And up until now, traditional insurers have been using technology that might be suitable in a B2B context, but isn’t designed for today’s impatient, on-the-go consumers. But what makes B2C-style technology different? And how can insurance companies make the shift to “consumerize” their customer experience?

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.