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With so many young people — many of whom are just beginning to drive — looking to these online personalities for inspiration, people who engage in this risky form of content creation may be setting a dangerous example for their impressionable fans. (Credit: Mike Focus/Shutterstock.com) With so many young people — many of whom are just beginning to drive — looking to these online personalities for inspiration, people who engage in this risky form of content creation may be setting a dangerous example for their impressionable fans. (Credit: Mike Focus/Shutterstock.com)

If texting and driving wasn’t enough of a hazard, now insurers have to worry about their customers recording themselves while they’re behind the wheel. This vlogging-on-the-go trend, which has been popularized by TikTokers, influencers and social media conspiracy theorists alike, often consists of the vlogger addressing their followers via a camera mounted in their vehicle. Ahead of April, which is National Distracted Driving Awareness Month, Erie Insurance has partnered with a distracted driving expert to raise awareness about this dangerous trend.

“The research is absolutely clear. Hands-free is not safe,” Paul Atchley, Ph.D., a professor of psychology at the University of South Florida, who has been studying distracted driving for more than 20 years, said in a release from Erie. “It’s your brain that’s the problem, not touching a phone. And we know when your brain is engaged by a phone call – even a hands-free one – the risk for a car crash increases.”

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Brittney Meredith-Miller

Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected]

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