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A majority of policyholders feel their insurer treats them as an individual and 69% agree with the statement: “My insurance company cares about its customers.” (Credit: Svitlana/Adobe Stock) A majority of policyholders feel their insurer treats them as an individual and 69% agree with the statement: “My insurance company cares about its customers.” (Credit: Svitlana/Adobe Stock)

When it comes to seeking coverage for a vehicle or home, U.S. consumers prefer to work through a local insurance branch, according to research from Duck Creek Technologies, which also reported Canadian policyholders show a propensity for brokers when buying vehicle and critical illness plans.

Nearly half of U.S. policyholders surveyed said they prefer a local branch when seeking home contents or buildings policies, while 35% worked through a broker and 35% bought directly from an insurance provider. For car, van and motorbike policies, 59% of U.S. consumers favor local branches, compared with 28% that went through a broker and 39% who bought direct, according to Duck Creek.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

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