PIA's Insurance Technology Leadership Advisory Board (the PIA IT LAB) recently created a new resource, The Agent Experience, which is a toolkit designed to assist agents in using digital technologies to strengthen and grow customer relationships. It includes a self-assessment, videos of agents' real-life experiences, tip sheets and a resource hub to help build and grow relationships online. To view this free resource, visit www.pianational.com, click Member Benefits, and select The Agent Experience under Agency Operations. While you're there, visit PIA's other member resources on digital tools including www.winningatvirtual.com, a digital toolkit prepared by PIA's carrier council, the PIA Partnership. (jozefmicic/Adboe Stock) PIA's Insurance Technology Leadership Advisory Board (the PIA IT LAB) recently created a new resource, The Agent Experience, which is a toolkit designed to assist agents in using digital technologies to strengthen and grow customer relationships. It includes a self-assessment, videos of agents' real-life experiences, tip sheets and a resource hub to help build and grow relationships online. To view this free resource, visit www.pianational.com, click Member Benefits, and select The Agent Experience under Agency Operations. While you're there, visit PIA's other member resources on digital tools including www.winningatvirtual.com, a digital toolkit prepared by PIA's carrier council, the PIA Partnership. (jozefmicic/Adboe Stock)

When reviewing the results of the 2022 Independent Insurance Agent Survey conducted by NU Property & Casualty magazine in conjunction with the National Association of Professional Insurance Agents (PIA), I felt confident that despite some vexing challenges, agents remain optimistic. After all, a can-do attitude has always been a characteristic of independent agents, along with adaptability and resilience.

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