Independent insurance agents increase the brand value they provide by sharing with customers and prospective customers about insurance prices — a primary factor in shopping and purchasing decisions. (Photo:  Andrii Yalanskyi/Adobe Stock) Independent insurance agents increase the brand value they provide by sharing with customers and prospective customers about insurance prices — a primary factor in shopping and purchasing decisions. (Photo:  Andrii Yalanskyi/Adobe Stock)

The Insurance Information Institute (I.I.I.) is known for insightful information and analysis on the property & casualty side of the insurance world. The organization recently pointed out that homeowners insurance is going up (again) — continuing at a rate beyond general consumer prices.

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